The Basics!

Institutions and Audiences

What a conglomerate is and an example of at least one who was involved in your film
Why conglomerates are bad and why are they good
What convergence is and why is a good thing and bad thing.
Why do people go to the cinema? At least FIVE reasons why.
At least FOUR reasons why AT LEAST ONE of the films was so successful (Production? Marketing? Distribution?)
What do the audience do that the institutions exploit? -
What new technology is around and how did your films DO IT? D-i-g-i-t-a-l

CINEMA ADMISSIONS ARE 200 MILLION AND RISING – IS THIS DUE TO INSTITUTIONS? OR AUDIENCE INTERFERENCE?

Audiences

The concept includes a consideration of how audiences read texts and how they
interact with them. Media audiences can be defined in terms of location,
consumption, size and subjectivity.

• Location – the domestic consumption of media output raises questions about
regulation and control.
• Consumption – Audiences are defined by what they consume i.e. are they an
audience of a particular genre, medium or text. Fans can be defined as
passionate/ well informed about a programme
• Size – there is a need to distinguish between mass audiences that are
broadcast to and niche audiences who are involved in narrowcasting.
• Subjectivity – The impact that membership of pre‐existing groups will have
on audience members. These groups include: gender, nation, religion,
education, to name but a few.