The exam board want to know what you understand about the following:

• Media Institutions: Hollywood Studios (20th Century Fox etc.) vs British Studios (Film4 + Warp Films etc)  - and how they all work (with each other)
• Media Audiences: UK film viewers (either in cinemas, or via PC / TV / Phone etc) and how they consume their films and why
• Media Technology: Digital filmmaking (CGI, 3D, Imax, DV-Cams), Online Films (LoveFilm, iTunes, YouTube, piracy), Convergence (gadgets to watch films on)  - how has this affected the kind of films that are made
• Marketing Campaigns: How Studios advertise their films (Synergy, TV + Internet trailers, Print ads – newspapers, magazines, posters, Premieres, junkets, word of mouth, USP, merchandising etc). - and whether this is positive or negative for institutions/audiences
  

ALL OF THE ABOVE NEED SPECIFIC EXAMPLES.