The influence of the internet has been substantial on the British Film Industry, particularly in the area of marketing. The availability of youtube has led to a cheaper way of marketing by independent companies for example Warp Films and Film4 promoted much of Four Lions on youtube in conjunction with their distributor Optimum Releasing; this included cut scenes, teasers and trailers. The teaser scenes themselves were also the sections of the film filmed using a hand-held camera and therefore fitted in with the youtube ‘do-it-yourself’ philosophy. This was beneficial to Film4 and Warp as the controversial nature of the film meant that a large portion of it’s success came form word of mouth advertising.
POINT, CASE STUDY, ANALYSIS, EVALUATION
E.g. What, Where, Why, So?
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