The concept includes a consideration of how audiences read texts and how they
interact with them. Media audiences can be defined in terms of location,
consumption, size and subjectivity.
• Location – the domestic consumption of media output raises questions about
regulation and control.
• Consumption – Audiences are defined by what they consume i.e. are they an
audience of a particular genre, medium or text. Fans can be defined as
passionate/ well informed about a programme
• Size – there is a need to distinguish between mass audiences that are
broadcast to and niche audiences who are involved in narrowcasting.
• Subjectivity – The impact that membership of pre‐existing groups will have
on audience members. These groups include: gender, nation, religion,
education, to name but a few.
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