The influence of the internet has been substantial on the British Film Industry, particularly in the area of marketing. The availability of youtube has led to a cheaper way of marketing by independent companies for example Warp Films and Film4 promoted much of Four Lions on youtube in conjunction with their distributor Optimum Releasing; this included cut scenes, teasers and trailers. The teaser scenes themselves were also the sections of the film filmed using a hand-held camera and therefore fitted in with the youtube ‘do-it-yourself’ philosophy. This was beneficial to Film4 and Warp as the controversial nature of the film meant that a large portion of it’s success came form word of mouth advertising.
POINT, CASE STUDY, ANALYSIS, EVALUATION
E.g. What, Where, Why, So?
Showing posts with label Answer Techniques. Show all posts
Showing posts with label Answer Techniques. Show all posts
Tuesday, 27 March 2012
Exam Tips
AS Level Media G322: Section B:
Institutions and Audiences
Tips on how to write a good answer for this part of the exam….
1. Link your response to the question:
e.g. ‘Another key issue is the power of institutions and critics, such as the Academy of Motion Picture Arts & Sciences, to influence and preside over what the film audiences go to see at the cinema.’
2. Debate & weigh up both sides of the argument:
e.g. ‘However’, ‘having said this’, ‘an exception to this is the film……..released in……..’
3. Explain which industries/ institutions you are going to discuss:
e.g. ‘Issues faced by the British film production company Thin Man Films, set up in…….. by …………., are that it………’
4. You must refer in depth to your case study, including the other companies linked with Film4
Celador
Fox Searchlight (part of NewsCorp)
Pathe
Warp Films
Optimum Releasing
5. You must mention a variety of different films to support your points/ ideas:
Slumdog Millionaire
Four Lions
On a lesser basis – Avatar, Charlotte Gray, King’s Speech, Transpotting, Brass Eye (TV)
6. Mention specific audiences and how they are targeted
-through age/ gender/ time era/ taste/ lifestyle/ location
-do British audiences prefer British films? Is this a misconception?
Mention the threat of Digital Cinema to all institutions:
o Growth of internet
o Downloading/ live streaming/ file sharing
o Piracy
o DVD sales
o Cost/ inflation/ credit crunch
o IMAX cinema/ digital reels
Engrain your essay with your own point of view and ideas.
Institutions and Audiences
Tips on how to write a good answer for this part of the exam….
1. Link your response to the question:
e.g. ‘Another key issue is the power of institutions and critics, such as the Academy of Motion Picture Arts & Sciences, to influence and preside over what the film audiences go to see at the cinema.’
2. Debate & weigh up both sides of the argument:
e.g. ‘However’, ‘having said this’, ‘an exception to this is the film……..released in……..’
3. Explain which industries/ institutions you are going to discuss:
e.g. ‘Issues faced by the British film production company Thin Man Films, set up in…….. by …………., are that it………’
4. You must refer in depth to your case study, including the other companies linked with Film4
Celador
Fox Searchlight (part of NewsCorp)
Pathe
Warp Films
Optimum Releasing
5. You must mention a variety of different films to support your points/ ideas:
Slumdog Millionaire
Four Lions
On a lesser basis – Avatar, Charlotte Gray, King’s Speech, Transpotting, Brass Eye (TV)
6. Mention specific audiences and how they are targeted
-through age/ gender/ time era/ taste/ lifestyle/ location
-do British audiences prefer British films? Is this a misconception?
Mention the threat of Digital Cinema to all institutions:
o Growth of internet
o Downloading/ live streaming/ file sharing
o Piracy
o DVD sales
o Cost/ inflation/ credit crunch
o IMAX cinema/ digital reels
Engrain your essay with your own point of view and ideas.
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