Convergence

Technological Convergence The move towards new technological devices being able to do multiple tasks. "the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences." Jenkins Media Convergence Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past. New technologies and the consumer • An improved overall experience as a result of better sound and images reproduction • A heightened emotional experience as a result of a stronger sense of empathy with characters who in some way seem more real • Enhanced spectacle • Improved ease of access • New, easier and intensified ways of using film to pleasure themselves e.g. IMAX • Enhanced intellectual experience • The chance for new, ever cheaper and more compact devices to make films for themselves New technologies and the film industry • The chance to repackage and resell old products, esp cult films, thereby establishing a new audience base for an old product • An opportunity to place products for sale in a new ‘window’ thereby lengthening the commercial life of each film • The chance to encourage multiple purchases of essentially the same product • A means of still managing to make profit on films that initially perform poorly at the box office • New technologies and the cinema experience • New technologies have always added to the cinema experience • The size/quality of the spectacle have been enhanced How important is technological convergence for institutions and audiences within a media area which you have studied? • Production practices which allow texts to be constructed for specific audiences • Distribution and marketing strategies to raise audience awareness of specific products or types of products • The use of new technology to facilitate more accurate targeting of specific audiences • Audience strategies in facilitating or challenging institutional practices. • Convergence • Technological Convergence • One item does many things • Media Convergence • One company makes media product for many things