Paragraph - How important is technological convergence for institutions and audiences within a media area you have studied.

Candidate A Another way the experience of the audience has changed by the use of technological convergence is that they can choose to see a wider range of films as it not only professional companies that can use converging technologies to make, distribute and advertise their products. This creates more competition for the film industry and requires them to interact more with their audience such as film4’s ‘The Producers’ which takes on amateur film makers and encourages them to submit their products online. Candidate B The Inbetweeners used facebook and other social networking websites as a huge part of their advertising. Banners on youtube made people talk about the film. Young Bwark who distributed the Inbetweeners movie used word of mouth advertisement heavily for this film. This was easy for them to do because people already knew and loved the characters from the Inbetweeners series on E4. This means there was a hype about people selling the film. Candidate C The Inbetweeners Movie also announced the fact they were making a film on facebook, taking advantage of a popular social media site. All three films in fact made use of facebook by creating official facebook pages containing photos, videos of backstage footage and interviews which can then be accessed from a variety of media platforms such as smartphones and laptops. This allows for very cheap and effective advertising and especially for the Inbetweeners movie as the target market for the film accesses social media the most. Therefore technological convergence has been necessary for both institutions and audiences. Candidate D When ‘Slumdog Millionaire’ was released they found that people from youtube started watching the dance at the end of the film, this dance was then made into a music video which therefore meant the institutions were making more money since the music video was made available on the internet and itunes. Making things more available is very important when talking about technological convergence since is moves from one type of media to the other. Slumdog was originally just a film but the clips of the movie transformed into a music video which were then release as mp3 downloads. Candidate E The Media platforms have a big role in the importance of technological convergence because the internet is the best way to advertise new films. Media companies such as Young Bwark advertised the Inbetweeners movie on facebook. Tug use PP which meant that they’d get paid every time someone clicked on their advert, so that ‘banners; would come up of the new movie.